Health department launches gruesome anti-smoking campaign


The US Department of Health and Human Services recently unveiled images from its upcoming ad campaign that feature extremely graphic and often grim shots of the terrible effects on actual smokers.

The department presented a number of images at a press briefing. They included:

-- An ex-smoker displaying amputation scars.
-- An ex-smoker whose larynx has been removed who uses a 'hands-free' device to allow her to speak.
-- An ex-smoker shaving his neck with a warning to "be careful not to cut your stoma."
-- An ex-smoker demonstrating the operation of prosthetic limbs and how smoking led to amputations.

"This campaign will feature some of the most attention-grabbing stories about smoking's most devastating effects, and we expect it will lead to more than half a million smokers seeking out the resources they need to quit," said Health and Human Services Secretary Kathleen Sebelius. "Tobacco continues to kill 443,000 Americans every year. And for every person who dies from smoking, at least two new young smokers take their place."

Said Surgeon General Regina Benjamin, MD, "Our nation has reduced tobacco use by half since the first surgeon general's report [on smoking came out] in 1964 but since 2003 our progress has stalled. One in five adults in the U.S. continues to smoke."

The ads began airing in late March and will continue for three months.



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